Activa International Insurance Company Ghana (AIIG), a non-life insurance company, partnered with International Finance Corporation in 2018 to develop a strategy to actively expand its services to Ghanaian women. AIIG had historically been a corporate and SME insurer but sought to diversify its offering to include Micro, Small, and Medium Enterprises (MSMEs) and retail lines of business. The efforts were aimed at supporting AIIG in expanding access to insurance services to th
